To heighten Joseph Abboud’s fashion shows each season, we used a range of approaches to present the show on the brands channels. Such as a multi camera live stream, live postings and influencer activations.
The Joseph Abboud Fall/Winter 2018 Collection looks to Hollywood's past-American menswear's most elegant era-and ushers its glamour into the 21st century. Channeling the effortless sartorial refinement of Hollywood's icons, this new offering shown in shades of black and grey with dramatic blazes of red, celebrates the artistry of tailoring and the aspirational essence of dressing up.
