Hugo x Liam Payne Berlin Launch
On July 4th, the HUGO x Liam Payne collaboration was launched exclusively on Instagram for 24 hours, after which it became available elsewhere.
Prior to the launch, a strategy was devised to promote the collection through influencers who were invited to a series of events in Berlin to generate awareness for the Instagram-exclusive on the @HUGO_official account.
Talent: Liam Payne, Stefanie Giesinger, anuthida, Kicki Yang Zhang, icykof, Jonathan Steinig, Sangiev, Sandra bulldock, Richy koll, Neslihan Değerli
PLATFORMS: Brand Social Channels: Instagram Stories, TV + Feed Paid and Organic. Talent Social Channels: Instagram Stories and In-feed.