Topdeck was ready to shake things up with a full rebrand that reimagined not just the brand identity, but the product itself. Out went the classic 50-seater tour bus; in came small group travel designed exclusively for 18–32-year-olds.
The Brief? Refresh the brand from the ground up: new visuals, new voice, new positioning. Deliver a comprehensive suite of assets spanning trade materials for travel agents, a consumer-facing launch campaign, the brand's first-ever TVC, OOH billboards, a complete website refresh, along with a new content and social strategy.
The Results? Average watch time for paid videos grew from 3.1 seconds to 7.9 seconds post-refresh, while the teaser campaign became the most engaged-with organic content in over two years with 208,600+ impressions, 8k engagements and a notable uplift in website traffic.
