Boss x Suit Challenge
Boss is renowned for their finely crafted suits. We sought to raise brand awareness for the #Suitchallange campaign, a global initiative highlighting the durability of Boss suits.
To execute the campaign, we selected a variety of talented athletes representing diverse fields such as BMX, basketball, skateboarding, dancing, and free-running. By showcasing these athletes performing active challenges in Boss suits, we aimed to demonstrate the ruggedness and adaptability of the suits in unconventional settings.
Talent: USA Olympic Gymnastic Alec horder, NY Dancer/ Choreographer Emma Portner, BMX rider Chad Douglas, Free runner Miguel Southee and Skateboarder Steven Stinson.
PLATFORMS: Digital: Onsite, Newsletter, Paid Ads. Brand Social Channels: Both Paid and Organic across Instagram (IGTV, Stories, Infeed) FaceBook + Twitter. Influencer Social Channels: IG + FB