International Self-Care Day is a day that aligns perfectly with Jurlique’s commitment to holistic beauty & wellness. To truly embrace this occasion, we developed a strategy to extend the celebration beyond a single day, turning International Self-Care Day into a week-long activation.
We partnered with a diverse group of wellness experts to curate content that highlights their self-care recommendations and rituals. Our collaborative efforts resulted in a range of assets, including social media videos, informative blog posts, and eDMs.
THE RESULTS: 200+% increase in engagement and reach on social media.
Behind the Scenes Below