Jurlique launched Herbal Recovery, a breakthrough natural serum and supporting range scientifically proven to combat seven exposomes that contribute to skin ageing and boost ATP production in skin cells.
The Brief? Craft a compelling brand story and full-funnel asset suite for global markets, designed to resonate with a new audience: millennials (30–39) navigating the first signs of ageing. The catch? No large media budget or above-the-line support, just owned-channel content with clear guidelines markets could run with independently.
The results: Herbal Recovery Serum became one of Jurlique's top-selling products with Industry recognition at the Clean & Conscious Awards and Beauty Shortlist Awards, along with earned media coverage in Elle, Harper's Bazaar and more.
