RARE ROSE FACE OIL
THE BRIEF: Launch the brand's first new product in over three years, targeting a new audience, Millennials.
INSIGHT: Millennials are turning to skincare not only for skin benefits but also as a vital component of their emotional and mental well-being.
CONCEPT: Reveal your natural Glow
Take customers on a holistic journey of glowing and hydrated skin with the New Rare Rose Face oil
MY ROLE: Led the content strategy and creative direction of the campaign, oversaw content creation of written and visual assets for markets to use.
RESULTS: Within 7 weeks of launch, the campaign exceeded expectations, with the product surpassing ANZ forecasts and selling out on numerous occasions. It became the 4th best-selling product and drove a 50% increase in reach on the brand's global Instagram account.
IN-STORE KEY VISUALS
SUPPORTING IMAGES + GRAPHICS
SOCIAL MEDIA EXPERIENCE
The Instagram filter served as a visual roadmap, guiding users along the ideal path to conduct a relaxing facial massage using the face oil. Amplified through influencer partnerships.
Additionally, we created branded stickers for influencers and user to utilise.
EMAIL COPY + DESIGN
RITUAL VIDEOS
Video content educating customers how they can take 5 minutes to relax and unwind with holistic massage techniques.